Web Design For
Gun Stores & FFL Dealers
Gun stores and FFL dealers have completely different website needs than normal retail businesses. You’re dealing with compliance, restricted products, distributor feeds, payment gateway limitations, and massive inventories that can slow a site to a crawl if it’s not built correctly.
Most designers have no idea how to build an actual firearm e-commerce system.
We do. It’s what we specialize in.
At Gun Store Websites, we build high-performance WooCommerce websites for gun stores and FFLs that look professional, load fast, convert customers, and stay compliant. When you need a site engineered specifically for the firearm industry, this is where you get it.
Websites Engineered for Gun Stores,
Not Generic Retail Sites
We understand the real challenges gun stores face online. Your website has to manage complex inventory, compliance requirements, restricted products, and customer expectations that are very different from typical retail. That’s why every site we build is engineered specifically for firearm e-commerce — not duct-taped together or adapted from a generic template.
We create websites with a reliable catalog structure, organized categories and brand pages, smooth FFL transfer workflows, proper handling for age-restricted items, 2A-friendly payment solutions, and WooCommerce performance tuning for large inventories. Everything is laid out in a way that customers can shop quickly and search engines can understand clearly. And if you want distributor inventory syncing, we support integrations through a trusted third-party plugin built for firearm data. It stays seamless on your end, and we configure it for stability, accuracy, and performance.
Your website should feel like an extension of your store — accurate, compliant, fast, and designed to sell. That’s exactly how we build it.
Our Recent Web Design Projects
Website & Marketing Tiers Built To Grow Firearm Businesses
From .22 to .50 Cal — Each Option Adds More Firepower to Your Store.
Built for firearm dealers, manufacturers, instructors, and ranges, Gun Store Websites delivers fully managed WooCommerce websites optimized for compliance, performance, and scalability.
$199 Setup Fee
$250 / month
$199 Setup Fee
.22 LR Gun Store
Secure hosting, SSL certificate, 24/7 monitoring, daily backups
Supports up to 10,000 active products
Optimized for up to 10,000 active products. This package is good for ranges, instructors, small manufacturers and limited dealers. Stores with large product catalogs require stronger hosting to maintain speed and reliability.
Fully managed WooCommerce website, w/ maintenance & support
A complete, worry-free WooCommerce setup with performance tuning, security hardening, updates, backups, and full technical support included.
IT & email management
Management of your business email, DNS, user accounts, troubleshooting, and essential IT support to keep communication and systems running reliably.
Product search & filters
Powerful search features and intuitive filtering options that deliver a smoother browsing experience and increase product discovery.
Includes one eCommerce system (Products, courses, range scheduling, or raffles)
Package includes one eCommerce system — whether that’s selling products online, managing class registrations, booking range lanes, or running a custom raffle. Additional systems are available for a one-time fee.
Mobile-optimized & compliance-ready
Compatible with third-party payment gateways. If it integrates with WooCommerce, we can implement it.
3rd party payment gateways
Doofinder AI Search Pro in-site search (valued at $149/mo), is the best and we pass our negotiated price/savings on to you.
Setup taxes & shipping
Complete setup of tax rules and shipping methods to ensure accurate calculations at checkout.
Ideal for:
FFL dealers with a smaller product lineup and manufacturers who manage their own catalog. Perfect for businesses that need a clean, reliable, professional website without the complexity of large inventories or advanced operational systems.
.243 Win Gun Store
$350 / month
Supports 10,000+ products
Optimized for stores carrying 10,000+ active products, ensuring smooth browsing and reliable speed for even the largest websites with large inventories.
AI-Powered smart search & advanced filters
Doofinder AI Search Pro in-site search (valued at $149/mo), is the best and we pass our negotiated price/savings on to you.
FFL-Cockpit™ + integration
FFL-Cockpit automatically syncs distributor inventory, pricing, and product data into FFL dealer e-commerce sites, keeping your online gun store updated without manual work. *you’re responsible for your own FFL-Cockpit account and costs associated.
Automated inventory sync & pricing controls
Integrated inventory and pricing automation with expert walkthroughs to ensure you know how to operate and oversee everything effectively.
Priority support response times
Accelerated support response times to ensure your questions and issues are addressed quickly.
Enhanced site performance optimization
Advanced performance optimization to keep your site running fast, smooth, and efficient across all devices.
High-volume gun stores with up to 100,000 products, shooting ranges needing bookings or memberships, and firearm instructors/trainers offering classes or programs. Designed for businesses that need more power, performance, and integrated features to support real growth.
6.5 Creedmoor Gun Store
$450 / month
$299 Setup Fee
Advanced SEO Tools & Customization
Schema markup, meta optimization, keyword tracking, and premium SEO utility.
9mm Essentials SEO Services
Schema markup, meta optimization, keyword tracking, and premium SEO utility.
Compatibility with add-ons
Fully compatible with popular WooCommerce add-ons including email marketing, memberships, reviews, and more.
Monthly performance and ranking reports
Monthly SEO ranking and performance reports that show how your site is trending in search and where visibility is improving.
Ideal for: FFL dealers, manufacturers, shooting ranges, and instructors who need more power and flexibility. Supports larger catalogs (up to 100,000 products) and includes basic SEO services, advanced SEO tools, and our proprietary SEO customizations for stronger visibility and performance.
.308 Win Gun Store
$299 Setup Fee
Custom SEO site enhancements
.40 S&W Performance SEO Services (Advanced)
The .40 S&W Performance SEO level provides expanded keyword coverage, deeper content enhancements, and technical improvements for faster gains in search performance.
100+ Landing pages SEO tracking
Premium website & technical support
Enhanced website and technical support offering priority access and advanced troubleshooting when you need expert help.
Monthly marketing strategy consultations
One-on-one monthly strategy sessions to review marketing efforts, refine direction, and plan next steps.
Ideal for: Businesses ready to compete at a higher level with advanced SEO, deeper proprietary site customizations, and monthly marketing strategy meetings to drive consistent growth.
.300 Win Mag Gun Store
$750 / month
$299 Setup Fee
AI Search GEO™–Ready Architecture —
Built for the next era of search performance, with SEO tailored for maximum visibility in AI search results.
Custom category pages & SEO content strategy integration
Tailored category pages designed around your SEO content strategy for better organization, improved rankings, and deeper topical authority.
Dominating SEO
Elite, industry-specific SEO built to dominate search in the firearm space, driving higher visibility, stronger authority, and consistent customer growth.
Monthly SEO Content Writing
Two SEO content landing pages, two blog posts, one newsletter, or one guest blog post per month. Will be tailored to the current business needs. For questions, talk with your account manager.
Private Success Group Membership
Invited to participate in a private group and learn proprietary secrets of success from other our leadership team, and other members.
Ideal for: Firearm businesses ready to dominate their market with our most advanced SEO package. Includes top-secret proprietary strategies, high-level site customizations, SEO content writing, and access to our private success group for ongoing support and insights.
Essential Features for Gun Store & FFL Websites
Fully Custom WooCommerce Builds
WooCommerce gives gun stores full control, long-term scalability, and a proven e-commerce foundation. We’ve optimized WooCommerce specifically for firearm catalogs and real-world store operations.
2A-Friendly Payment Gateway Setup
We connect you with payment providers already proven to work with gun stores and FFLs — including the ones you know and trust. No guessing. No downtime.
Distributor Product Sync (via 3rd-Party Plugin)
If you want inventory pulled from distributors, we configure and optimize the plugin for you. It keeps product data organized, structured correctly, and ready for SEO. You stay in control.
Add-On Systems for Training, Events, and Range Operations
Your website can do more than sell products. If you need to offer class registration, lane reservations, memberships, webinars, raffles, or other event-based features, we can build those directly into your WooCommerce setup. These systems plug in seamlessly and give you new revenue streams without complicating your workflow.
Advanced & AI Product Search & Filtering
Customers can shop your inventory by caliber, brand, action, barrel length, and dozens of firearm-specific attributes.
High-Performance Catalog Structure
Firearm sites often hold thousands of SKUs. We structure, index, and optimize your store so it stays fast and stable as you grow.
Our pricing is simple, transparent, and built around what gun stores and FFLs actually need — not inflated agency rates or unnecessary upsells. You’re paying for proven systems, industry expertise, and a website engineered to perform, not guesswork or generic templates. Every dollar goes toward something that moves your business forward.
Why We're the Best Choic
Because this is all we do. We already know the firearm industry and how firearm eCommerce works.
With us, you get:
Websites built specifically for firearm eCommerce
Clean, professional design that builds trust
Proper product structure for SEO and usability
Secure integrations configured correctly
Support and guidance through every phase
When you are ready to grow through SEO, ads, or advanced marketing, you also have direct access to Gun Store Digital Marketing, with strategies proven to scale firearm businesses.
SEO Built Into the Foundation
Every website is structured with:
Clear product/category hierarchy
Strong brand pages
Schema for products and local relevance
AI Search GEO optimization
Clean internal linking
Conversion-focused page templates
This is the foundation that helps you rank and stay visible.
If you choose one of our website + marketing packages, we build the entire growth strategy for you — from ongoing SEO to marketing funnels to e-commerce optimization.
Optional Tools & Enhancements
Add them now or later. Your website is built to scale.
Distributor feed integration (via 3rd-party plugin)
Ammo subscriptions
POS integrations
CRM automations
SMS/email triggers
Membership programs
Gift card systems
Advanced product filtering
Custom landing pages
Your site grows with your business, not against it.
Build for Gun Stores & FFLs
Local Services
Product Categories
Brands
Specials
NFA Items (with compliance notices)
Brand directories
FFL Transfers
Store Policies
Local Pickup & Shipping
We structure every page so customers can find what they want quickly.
Before You Go With
Copy/Paste Website Solution
If you’re a gun store looking to build a real online presence and start selling effectively, Gun Store Websites is the team built for this industry. We create high-performance WooCommerce websites tailored for FFLs, and we support optional distributor product syncing through trusted third-party tools. Combine that with our design expertise and the marketing power of Gun Store Digital Marketing, and you have everything you need to drive traffic, sales, and long-term growth.
Frequently Asked Questions FAQS
Web Design for FFL Dealers & Gun Stores
What makes web design for gun stores and FFL dealers different?
Gun stores operate differently than standard retail businesses. Inventory changes constantly, some products ship while others require in-store pickup or transfers, and customer trust is critical. A firearm website must clearly communicate expectations and workflows or it will create confusion, wasted time, and frustrated customers.
Do you build websites specifically for FFL dealers and gun stores?
Yes. Gun Store Websites builds websites specifically for firearm businesses. These are not general ecommerce sites adapted for firearms. They are designed from the start for gun stores, FFL dealers, shooting ranges, instructors, manufacturers, and accessory retailers.
Can my gun store sell firearms and other products online?
Yes, depending on how your business operates. Many gun stores sell firearms, ammunition, and accessories online while clearly explaining shipping, transfers, or in-store pickup. We structure your website so customers understand what can be purchased online and what steps come next.
Can the website show the difference between online inventory and in-store inventory?
Yes. Clear inventory communication is one of the most important parts of firearm web design. We structure product pages and messaging to help customers understand whether items ship from a warehouse, distributor, or are available locally in-store.
Are your gun store websites built on WordPress and WooCommerce?
Yes. All Gun Store Websites are built on WordPress using WooCommerce. This provides flexibility, scalability, and long-term control. When built correctly, WooCommerce works well for firearm businesses with both small and large product catalogs.
Do I need technical skills to manage my gun store website?
No. Our websites are designed to be easy to manage. Most firearm business owners can handle basic updates without technical experience. We also provide guidance and support so you are not left guessing.
How long does it take to build a gun store website?
Most gun store websites take anywhere from 2 to 8 weeks, depending on the size of the site, the platform it’s built on, and the goals of the business. Smaller or simpler sites move faster, while larger catalogs or custom features take more time. We follow a clear process so you always know what stage your project is in and what happens next.
Can my gun store website integrate with firearm distributors?
Yes. Our websites can integrate with firearm distributors using trusted third-party tools such as FFLCockpit. These integrations help streamline product imports, inventory updates, and catalog management, depending on the distributors you work with and the tools you choose.
Is SEO included with web design for gun stores?
Every website is built with strong SEO fundamentals from the start. This includes clean site structure, proper headings, fast load times, and search-friendly layouts. Ongoing SEO and digital marketing services are available separately for businesses that want active growth.
Will my website help with local SEO and nearby customers?
Yes. Gun store websites are structured to support local search, including service pages, city or area-served pages, and content that helps nearby customers find and trust your business.
Can you redesign my existing gun store or FFL website?
Possibly, as long as your website is built on WordPress using WooCommerce. This allows us to redesign or rebuild your site while maintaining proper structure and scalability. Websites built on other platforms typically require a full rebuild to ensure long-term performance and reliability.
Do you offer different website options or pricing levels?
Yes. We offer structured website options ranging from affordable starter websites to fully custom builds. Each option follows the same core principles of clarity, reliability, and long-term stability.
Will my website be mobile friendly?
Yes. Every Gun Store Website is fully responsive and optimized for mobile, tablet, and desktop devices. Mobile usability is essential for both customers and search visibility.
Can my website grow as my gun store grows?
Absolutely. Our websites are built to scale. You can add products, services, locations, and marketing features over time without needing to start over.
Do you handle hosting and ongoing support?
Hosting and ongoing support options are available. Many firearm business owners prefer a managed setup so they can focus on running their store instead of maintaining a website.
Do you work with businesses other than gun stores?
Yes. We work with all types of firearm businesses, including FFL dealers, shooting ranges, instructors, manufacturers, builders, and accessory retailers.
What is the first step to getting started?
The first step is choosing the website package that fits your business and goals. From there, we guide you through a clear onboarding process so you always know what happens next. This includes an on-boarding Zoom consultation within days of signing up.
Gun Store Websites
Works With
Gun Store Websites partners with many well known industry experts to ensure the success of your business.
Ready to Grow Your
Firearm Business?
Looking for a new website? Choose one of our site options above to get started.
Already have a website and just need marketing or SEO? Visit Gun Store Digital Marketing for marketing-only services and pricing.
Whether you’re launching a new site, upgrading an outdated one, or getting serious about SEO and ecommerce, the easiest way to get started is to choose one of our website or marketing packages above and sign up.
Not sure which package fits your needs? Schedule a quick consultation here and we’ll point you in the right direction.
Client Testimonials
Our team has built some of the most successful firearm industry websites in the country. Here’s what our clients say about working with Gun Store Websites.
